Consumption

I distributed my Music Video through; Youtube - Youtube is one of the most popular ways of consuming music videos in modern day society. A single video can reach millions of people in seconds.This was my main form of distribution;

My music video also appears in the suggested video side bar when other similar videos are being watched/searched, this helps to reach a wider audience;



The stats of my music video show that my video has been viewed by a link from facebook, by people typing the video in the youtube search bar, and by people clicking on the video from a suggested link. It shows my music video is being consumed in a variety of ways.



I used facebook as another form of distribution. I posted it onto facebook, and this has the opportunity to reach a different audience more suited to my target audience. It has proved to be very popular -



Other people can also share my music video on their own facebook accounts - again reaching another audience - Gary Addison - Aged 43 posted it on his account where an older audience could view it, compared to the younger audience viewing it from my account.

Facebook Page

I created an Artist page on the socil network site: Facebook. It allows fans to keep up to date with the artist's new, videos, photos etc. Once fans have clicked 'Like', any updates from the artist will automatically pop up on the fans feed. More about facebook in the Social Networking Post Here is a link to the facebook page I have created: Facebook Page

Screenshots:

Final Music Video

Editing - Music Video

My first step of editing was finding all the important filming and elminating anything i didn't need.
On my first day of filming I filmed a lot down my a bridge but whilst editing I realised it didn't fit in aswell with the other shots and they were not dark enough. Even when trying to edit them darker I still didnt feel it worked, so I decided not to use these shots. I now know that it is possible to film in darker lighting and next time I will save time.



During my editing process I cut all the shots, added effects such as black and white and slow motion, as well as eliminating the diegetic sound and adding the non-diegetic sound of the music track.

Album Digipack Creation

I created my album artwork using Photoshop. I ensured I had every important feautre that are displayed on the majority of artists album artwork:
- Barcode

- Track List

- Record Label Logo & Distributor Logo

- Record Label & Artist website

I used images taken from a filming day photoshoot as they had good lighting and created interesting shadows. I feel the photographs looked professional and are similar to many featured in professional album packs.

I edited the photographs with a warm redish tint to them, to represent the 'emotional pain' that each song from the album represents, especially G4L being about the fight against domestic violence.

For the front cover I chose a close up shot, which is very stereotypical for the R'n'B genre as it gives a feel of intensity and closeness to the artist.

For the inside, the black circle indicates where the CD would fit and the black line represents the pouch in which a booklet will hold. Artists often included a booklet of either pictures, song lyrics or information about each song.

Click on image to see a full sized verison

Album Digipack - Research

As the album rated r is quite a unique style, I thought it was best to research the album cover of Rated R itself as well a single from the album, to analyse the style so I can adopt it into my designs to ensure my product fits the genre. The album is full of very dark and edgey tracks and her album cover and single covers reflect this, with the dark colour scheme, fake barbed wire and a stern look to herself.

Like many solo female artists, the images are close ups to allow the audience to feel engaged by the artist and to portray the emotion.





On the Russian Rouletter cover, even though she is wrapped in barbed wire, she still portrays sex appeal which is important to the majority of solo female artists.



The back of albums are important;



After researching these, I found that the main features that are found on the back of female solo artists albums are;

- Track List
- Bar code (doesn't always appear on the bottom of the album)
- Image
- Record label - In form of a website or symbols
- Some also feature an artists website.



I wish to include these feature into my design.

Website Creation/Link to website

Link to the fully functioning website: http://izzy-music.weebly.com/

Plan:

I created rough plans in order to design a suitable navigation system for the website, including all the important features.





I created my website using an online service: Weebly.com It unfortunately did not let me add every aspect of my original plan in the: Ideal Website Post. I was able to complete the following things in my fully functioning website:

Home Page - A page to enter the site

News Feed - news updates incl. new music video, album artwork and behind the scene photos

Live Social-Network feed (Facebook)

Gallery - Photos from various photoshoots (behind the scenes photos are hidden and can only be accessed through the news bulletin)

Music - Featuring the music video

Community - A form allowing fans to contact the artist and sign up to the newsletter

Tour - List of tour dates